January 30, 2009 - While it goes without saying that a company must continuously check the rankings of their SEO keywords, it is also a must for companies to check on their competitors rankings as well. And while all companies know who their main business competitors are, their SEO keyword competitors may be a flying under the radar.
For example, a Google search of “burgers” does not show McDonald’s, Burger King or Wendy’s on the first page. Instead, you’ll see Burger Hut, a small chain in California with five locations. So, while McDonald’s wouldn’t consider Burger Hut as a main competitor nationally, they are competitors for their SEO marketing strategy.
The first step for achieving a high keyword ranking is to identify your true SEO keyword competitors, and then manage your SEO accordingly.
Now, you might be thinking “How are these websites ranking higher than me, I’ve never heard of these companies before.” And that is the power of SEO! You don’t need to be a major player in your industry, but you do have to know how to achieve top SEO rankings on the search engines.
Remember, the robots that index your site don’t care how your pages look, what colors you use, or how much money your company makes. They do, however, care about your content and your meta tags.
If you want to know how your SEO keyword competitors achieved their high rankings, then go check out the site! You can see how they are using their keywords, and implement their strategy on your own website.
So, to recap, first identify your SEO keyword competitors, visit their site and take notes, then manage your SEO accordingly. Good luck!
Robert Nimylowycz has over eight years of experience in Online Marketing and SEO Website Analysis. He has provided keyword-enriched content for many websites, and proudly joined the BlindMonkeyMedia team in January, 2009.