January 18, 2009 – SEO services and SEO companies on the internet are abundant if you do a Google search for the keyword, “SEO services” you end up with over 12 million results. So how does a business pick the SEO company that is right for them?

Many businesses have many reasons to decide to hire an SEO company. Let´s face it, not every company can afford to hire a full time SEO Consultant or have the patience to do their website SEO on their own. However, just because a business chooses to use an SEO service company does not mean it can afford to waste time, money and resources in picking the wrong SEO company.

Many SEO websites on the internet claim that they are the best and can guarantee their results. 

On the other hand, many businesses have been ripped off by these so called SEO experts due to their lack of knowledge about SEO.

Here is what a business needs to know in order to not end up in the “I got ripped off business category”.

Asking for references is not enough.You do need to ask them for references but also a list of keywords they optimized for that company and the search results for each keyword.  Once you have those results, go to Google.com and do a search with the keyword list and see if they truly delivered on their promises.

Research the keywords they gave you as a reference.  Many SEO services will give you a list of keywords that are barely used and are useless for your business.  Do your homework.  They are several websites that will give you an estimated number of searches per month for a specific keyword.  Basically if your company pays charge $300 for a keyword that only gets 20 searches a month, you are paying too much money.

Results time frame, if an SEO company tells you that they can get you in the first result page on Google in less than a month for a popular keyword that gets 5,000 or 10,000 searches a month, this should automatically raise a red flag in your mind.  It is simply impossible to get results that fast for a popular keyword.

Here is why.  Most business that have achieved SEO heaven are constantly working on keeping their keyword SEO.  Especially if they are listed on the first result page and receive tons of traffic for their keyword SEO position.  Some of these websites have over 1 million back links to them, thousands of pages, daily updated content on their websites and more cannot possibly be bumped out of their ranking in a matter of weeks.

In order for you to take over their position, you would have to create a several factors on your website that would meet the Google algorithm and even though you would not have to have as many pages, back links, relevant content and so on as them, you would still need to have a decent base to work with to take over their position.  Doing this will take time and could take up to 16 months to achieve.

A good SEO service company though should be able to do it in 4 to 16 months.  Time frame will vary depending on the keyword popularity, the completion and a few other factors.

If by chance a company is able to deliver on their one month promise, be wary of their methods because your business website could possibly be black listed from Google if they did not use natural and organic methods to achieve these results.  Just think of it this way, if it takes 1 year for a company to achieve fame on the internet for a specific keyword and it only takes one month for your company to achieve that fame, don´t you think that Google will investigate it?

Part 2 of “SEO Services: Choosing the Right SEO Company” will come out next week.

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Fred St. John is an internet marketing consultant with over 10 years of online marketing experience and has worked for some of the top Fortune 500 companies.  You can contact him at This email address is being protected from spambots. You need JavaScript enabled to view it.